Copywriter & Content Strategist Based in Brooklyn. Currently Senior Content Manager @ Goldbelly.

Jack-of-all-trades copywriter with a specialty in food. From marketing emails to punchy ad copy to SEO-optimized blog posts to on-page descriptions to SMS, I’ve done it all and can do it all.

Founded a successful Brooklyn neighborhood blog in 2009 before joining food website The Daily Meal as editor – and later Deputy Editor – in 2012. After 8 years of writing short and longform food content & managing fleet of freelancers, I joined Goldbelly as the site’s copywriter in 2020.

Resume

EXECUTIVE SUMMARY

  • Writer, editor, and content strategist with extensive experience in email marketing, food writing, and local journalism

  • Equally adept at writing punchy marketing & ad copy, informative newswriting, SEO-optimized blog posts, and compelling product descriptions

PROFESSIONAL EXPERIENCE

Goldbelly Senior Content Manager 2020-Present

  • Craft messaging, concepts, and copy for all marketing emails (1.5 million+ subscribers)

  • Sole copywriter for entire Goldbelly platform, including all onsite copy, blog posts, paid ads & SMS/push notifications

  • Manage Goldbelly Blog; monthly visits have increased 100x since SEO-focused relaunch in 2022

  • Go-to for company-wide copy needs, relied upon by everyone from Founders to CBO to CRM team

The Daily Meal Deputy Editor 2012-2020

  • Conceptualized and wrote food, drink, and restaurant oriented content

  • Copy edited content written by editorial team of 20+ writers

  • Brainstormed, pitched, and assigned editorial calendar with eye toward analytics and syndication partnerships

  • Conceptualized and wrote special editorial projects, including The Best Food & Drink in Every State

Here’s Your Neighborhood Founder 2009-2012

  • Founded HeresParkSlope.com, named “Brooklyn’s Best Neighborhood Blog” for 2012 by L Magazine

  • Focused on street-level original reporting and breaking news, primarily restaurants and retail-focused

  • Developed coupon-supported revenue strategy through selling ad space to local merchants

  • Raised angel-round funding to launch additional neighborhood blogs, hired staff, executed site rollout

ToneMedia Marketing Coordinator 2012

  • Advertising platform for music content and lyrics sites; 120M monthly reach

  • Worked closely with Chief Strategy Officer to create and execute marketing initiatives

  • Strategized proposals, built collateral, and played active role in every step of the marketing process

EDUCATION

New York University, Bachelor of Arts, Communication and Mass Media, 2007.

SPECIAL SKILLS

Copy and line editing, SEO optimization, content management systems, Figma, Monday, Trello, photography, photo sourcing and editing, Google Analytics